In 2005, a crack design and brand unit was sent to Yelp, a little known local reviews website based out of San Francisco.

These men left the company years later to help consumer-facing startups (and the VCs who fund them). Today, they survive as a marketing duo of (some) repute.

If you have a problem, if no one else knows where to go, and if you can find them, maybe you can avoid being a Rich Kid Fool by soliciting their help.
(Sometimes side projects have to grow up)

Nish's Latest Articles on Medium:
3.26.20 | Uncomfortable Things I Tell Every Start-Up to do so they Don’t Start-Down
2.23.20 | Son, Listen To These Rock Albums…
2.19.20 | Show Me The Love (or why b-r-a-n-d-i-n-g matters above all else)

Michael's Latest Articles on Medium:
3.26.20 | How Museums Shape Design
3.5.20 | Spotting Red Flags in Design Clients
12.20.19 | Mea Yelpa : My Pitch for Redesigning the Yelp Logo

Be sure to read our other Medium posts: Slow Growth Lessons in a Hack-Ass World, Hollywood 2: Attack of the iPhones, and Why We Created the Yelp Elite Squad

Nish Nadaraja runs the brand side of things. On Twitter: @NishRocks On Instagram: @nishbeatsyelp

Michael Ernst runs the design side of things. On Twitter: @BeingErnst On Instagram: @BeingErnst

© copyright 2015 Rich Kid Cool