August 28, 2010

But you won't be for long. Michael Ernst & Nish Nadaraja, formerly of Yelp fame, have a new endeavor in the works to add class and style to your life. Frantic threads are on the way that will make you look like you have friends in the bank, you dig?

Do not adjust your screen. Focus your audio. Stay tuned to this channel. A lot of blood, sweat and tears... and booze, are making these upcoming projects come alive in the next month.You will become rich kid cool soon.



Logo Development Process
Art Direction :: Michael Ernst | Designer :: Ligaya Tichy

News ::

May 4, 2010

Nish Nadaraja resigns from Yelp. Partners with Michael Ernst to form Rich Kid Cool, a stealth new endeavour encompassing fashion, art and a variety of crazy possibilities.
May 10, 2010

Logo art directed and finalized over a bottle of red wine and a box of Crayolas. May 14, 2010

Rich Kid Cool branding shamelessly promoted at an East Bay event.June 30, 2010

Michael & Nish sling drinks as guest bartenders at Harlot in San Francisco. July 21, 2010

First product design finalized, soft release slated for early September.July 30, 2010

RKC buttons spotted at new Levi's Workshop in the Mission District on Valencia Street.August 11, 2010

Some more interesting swag items materialize.

August 21, 2010

Flagship custom shirt currently in assembly mode. Rich Kid Cool Official Launch slated for the fall of 2010.