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January, 25, 2011: |
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FOR IMMEDIATE RELEASE: San Francisco, California. January 25, 2010. Fashion label Rich Kid Cool has hired Geri-Ayn Gaul as Director of Cultural Affairs. Gaul brings her broad experience in marketing and social media to the company, overseeing brand placement and model discourse. Ms. Gaul, whose previous marketing work with Fog City Wrestling included occasional in-ring appearances, aims to add "a level of sensation and drama" to the RKC lifestyle brand, known to date as much for its daringly endearing co-founders as for its swelligant street-centric fashion aesthetic. When asked for comment, RKC co-founder Michael Ernst offered that "Geri-Ayn is the sort of person who climbs the corporate ladder wrong by wrong. You have to admire that quality in a dame. And her collection of heels makes me drop to one knee." With a new line of limited edition t-shirts already in the works, and talks of a Target toddler collection collaboration being whispered about, Team RKC seems to be living up to its name, and then some. |
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